emplify (“emplify”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you:
- visit https://emplify.ae/ or any related emplify webpage.
- submit an inquiry or contact form.
- subscribe to our newsletters or communications.
- book a discovery conversation, consultation, assessment, coaching session or program.
- use or participate in our career guidance, competency development, leadership, business coaching, educational or advisory services.
- interact with any digital tools, assessments or AI-supported services provided by emplify or
- otherwise communicate or engage with us.
By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy
1. Who We Are
emplify provides career guidance, professional development, organizational capability-building, leadership development, business coaching and related advisory services.
Our services may include:
- veritas5D, supporting career guidance and career-related decision-making.
- empactCQ, supporting organizational, leadership, competency and workforce development.
- the profit partnership, supporting founders and business owners with business growth and profitability.
- Coaching, workshops, courses, assessments, consultations and advisory programs and
- AI-supported tools and insights designed to complement human experience and professional judgement.
For the purpose of applicable data protection laws, the data controller responsible for your personal information is:
Legal entity: Emplify FZC
Registered address: Avenue Residences 4, Al Furjan, Dubai, UAE
Email: info@emplify.ae; chinmai@emplify.ae; swaranjali@emplify.ae
Telephone: +971 544493567
2. Personal Information we collect
The personal information we collect depends on how you interact with emplify.
2.1 Information You provide directly
We may collect information such as:
- first and last name
- email address
- mobile or telephone number
- company, school, college or organization name
- job title or designation
- age, age group, education level or academic information
- career interests, goals, skills, preferences and aspirations
- professional experience and employment-related information
- business information provided during coaching or advisory engagements
- responses to assessments, questionnaires, surveys or diagnostic exercises
- information contained in messages, inquiries or consultation requests
- appointment, program and communication preferences
- newsletter and marketing preferences
- billing and transaction information, where paid services are offered
- testimonials, feedback, reviews or case-study information that you voluntarily provide and
- documents or other information submitted as part of a service or program
Please avoid providing sensitive personal information unless it is specifically required for the service and you are comfortable sharing it.
2.2 Information Collected automatically
When you visit our website, we or our authorized technology providers may automatically collect certain technical information, including:
- IP address
- browser type and version
- device type and operating system
- approximate location derived from your IP address
- pages visited and time spent on those pages
- referral source
- date and time of access
- website interactions and navigation patterns
- cookie identifiers and
- diagnostic, security and performance information.
2.3 Information received from Third Parties
We may receive information from:
- schools, colleges, employers or organizations using our services
- parents or legal guardians
- event, workshop or program partners
- payment processors
- scheduling, videoconferencing or communication platforms
- analytics and website service providers
- social media platforms when you interact with our pages and
- referral partners or individuals who introduce you to emplify
Where another organisation provides information about you, that organisation is responsible for ensuring that it has an appropriate basis for doing so.
3. How we use Personal Information
We may use personal information to:
- respond to inquiries and contact requests.
- arrange discovery conversations, consultations and appointments.
- provide career guidance, coaching, assessments, programs and advisory services.
- understand your goals, requirements, interests or development needs.
- personalize recommendations, reports, learning materials and program experiences.
- administer workshops, courses, assessments and events.
- communicate with students, parents, professionals, founders, organizations and program participants.
- create and manage client or participant records.
- process payments and maintain transaction records.
- send newsletters, updates, insights, program announcements and marketing communications where permitted.
- analyze and improve our website, services, programs and user experience.
- develop anonymized or aggregated insights.
- maintain the security and integrity of our systems.
- prevent fraud, misuse or unlawful activity.
- comply with legal, regulatory, accounting and contractual obligations.
- establish, exercise or defend legal claims and
- carry out other purposes explained to you when the information is collected.
We will not use personal information for purposes that are materially incompatible with those described in this Privacy Policy unless permitted by law or we obtain appropriate consent.
4. AI-Supported Services and Automated Tools
Some emplify services may use artificial intelligence, data analysis, scoring systems or automated tools to support assessments, recommendations, reports, learning experiences or decision-making.
Where such tools are used:
- Their outputs are intended to support, not replace, human judgement.
- Recommendations may be reviewed or interpreted by an emplify coach, advisor or authorized professional.
- AI-generated results may not always be complete, accurate or suitable for every individual circumstance.
- Users should not treat automated outputs as a guarantee of educational, career, employment, organizational, financial or business outcomes and
- We may use information submitted through assessments or programs to generate personalized insights.
We do not intend to make decisions producing significant legal or similarly serious effects solely through automated processing unless this is clearly disclosed and permitted under applicable law.
We recommend that users discuss important career, educational, employment or business decisions with an appropriately qualified human advisor.
5. Legal Grounds for Processing
Depending on the nature of our relationship and the applicable law, we may process personal information on one or more of the following grounds:
- You have provided consent.
- Processing is necessary to provide a requested service or fulfill a contract.
- Processing is necessary to take steps at your request before entering into a contract.
- Processing is necessary to comply with a legal obligation.
- processing is necessary for our legitimate business interests, provided those interests do not override your rights.
- Processing is necessary to protect the vital interests of an individual or
- Another lawful basis is available under applicable data protection legislation.
Where we rely on consent, you may withdraw it at any time. Withdrawal will not affect processing already carried out lawfully before the withdrawal.
6. Information About Children and Young People
Some emplify services may be intended for school students, teenagers or other young people.
Where personal information relates to a child or minor:
- We may require consent or authorization from a parent, legal guardian, school or other responsible organization.
- Parents or Guardians may be asked to participate in or approve particular services.
- We will seek to collect only information reasonably necessary to provide the relevant guidance, assessment or program.
- We will not knowingly use a child’s information for unrelated direct marketing without appropriate permission and
- Parents or legal guardians may contact us to request access to, correction of or deletion of a child’s information, subject to legal and contractual limitations.
Children should not submit personal information through the website without the knowledge and permission of a parent or legal guardian.
If you believe that a child has provided personal information without appropriate permission, contact us at info@emplify.ae.
7. Marketing Communications
When you subscribe to our newsletter or agree to receive updates, we may send you:
- articles and educational content
- information about programs, workshops or courses
- service announcements
- invitations to events or discovery conversations
- business, leadership and career insights and
- other relevant emplify communications
You may unsubscribe at any time by:
- using the unsubscribe link included in a marketing email; or
- contacting us at info@emplify.ae.
Even after opting out of marketing communications, you may continue to receive essential administrative or service-related messages.
8. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, local storage and similar technologies.
These technologies may be used to:
- operate essential website functions
- remember preferences
- maintain website security
- understand visitor behavior
- measure website traffic and performance
- improve content and navigation
- support embedded videos, forms, maps or third-party features and
- measure the effectiveness of communications or campaigns
Where required, non-essential cookies will be activated only after you provide consent through the website’s cookie banner or preference tool.
You can also control cookies through your browser settings. Disabling certain cookies may affect website functionality.
Further information should be provided in emplify’s separate Cookie Policy.
9. How We Share Personal Information
We may share personal information with:
9.1 Service Providers
Trusted providers supporting:
- website hosting and maintenance
- cloud storage
- email and newsletter distribution
- customer relationship management
- online forms
- appointment scheduling
- videoconferencing
- analytics
- payment processing
- document storage
- assessment and learning platforms
- cybersecurity and
- professional consulting services
These providers may process information only for authorized purposes and are expected to protect it appropriately.
9.2 Schools, Employers and Organizations
When an educational institution, employer or organization arranges or pays for a program, we may share agreed reports, participation information or aggregated insights with that organization.
We will seek to limit such disclosure to what is reasonably necessary and consistent with the program arrangement, participant expectations and applicable law.
Individual assessment responses or sensitive participant information will not ordinarily be shared beyond the agreed scope without an appropriate basis.
9.3 Professional Advisors and Authorities
We may disclose information to:
- lawyers, accountants, auditors, insurers and professional advisors
- regulators, courts, law-enforcement bodies or government authorities
- parties involved in legal proceedings or
- other recipients where disclosure is required or permitted by law
9.4 Business Transfers
If Emplify undergoes a merger, restructuring, investment, acquisition, sale or transfer of all or part of its operations, personal information may be disclosed to relevant parties, subject to suitable confidentiality and privacy protections.
9.5 With Your Permission
We may share information for another purpose when you have authorized us to do so.
We do not sell personal information in the ordinary meaning of the term.
10. International Transfers
emplify may engage service providers or work with clients, participants and partners located in different countries.
As a result, personal information may be stored or processed outside the country in which it was collected. Data protection standards in those countries may differ. Where required, we will use appropriate safeguards for international transfers, which may include:
- contractual data protection obligations
- approved transfer mechanisms
- transfers to jurisdictions recognized as providing adequate protection
- obtaining consent where appropriate or
- other safeguards permitted under applicable law
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
- the nature of the information
- the type and duration of the service
- legal, tax and accounting requirements
- contractual obligations
- safeguarding considerations
- dispute-resolution requirements
- limitation periods and
- legitimate business and record-keeping needs
For example:
- General inquiries may be retained for a reasonable follow-up period.
- Client and program records may be retained for the duration of the relationship and an appropriate period afterwards.
- Financial records may be kept for the period required by applicable law.
- Marketing information may be retained until you unsubscribe or object and
- Anonymized information may be retained for research, analytics and service improvement where it can no longer reasonably identify you.
When information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it
12. Data Security
We use reasonable administrative, organizational and technical measures intended to protect personal information against:
- unauthorized access
- accidental loss
- misuse
- alteration
- disclosure and
- destruction
These measures may include access controls, authentication, encryption where appropriate, secure hosting, confidentiality obligations, system monitoring and controlled data access.
However, no website, email service, cloud platform or method of electronic transmission can be guaranteed to be completely secure. You should use caution when sending confidential information online.
13. Your Privacy Rights
Subject to applicable law and certain exceptions, you may have the right to:
- Request confirmation of whether we process your personal information.
- Request access to your personal information.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information.
- Request restriction of certain processing.
- Object to processing based on legitimate interests.
- Withdraw consent.
- Object to direct marketing.
- Request transfer or portability of certain information.
- Request information about automated processing.
- Request review of a decision based solely on automated processing and
- Complain to an appropriate data protection authority.
To exercise a privacy right, contact us at info@emplify.ae.
We may need to verify your identity before completing a request. We may also request information necessary to locate the relevant records.
Some rights may be limited where retaining or processing information is necessary to comply with law, protect another person’s rights, fulfill contractual obligations, maintain privileged information or establish or defend legal claims.
14. Testimonials, Case Studies and Media
We may publish testimonials, photographs, videos, program outcomes or case studies only where we have an appropriate basis to do so.
Where a participant can be identified, we will normally seek permission before publishing the material. You may contact us if you wish to withdraw permission, although withdrawal may not affect material already lawfully printed, distributed or published.
We may also use properly anonymized or aggregated program outcomes for research, service improvement and promotional purposes.
15. Third-Party Websites and Social Media
Our website may contain links to third-party websites, social media platforms, video services, messaging platforms or other external resources.
Those services operate independently and have their own privacy policies. emplify is not responsible for the privacy, security or content of third-party services.
You should review the privacy notices of external platforms before providing information through them.
16. WhatsApp and Other Communication Platforms
Where you communicate with us through WhatsApp, social media, videoconferencing or another third-party platform:
- Your information will also be processed by that platform.
- The platform’s own terms and privacy policy will apply.
- Communications may be retained as part of our client or inquiry records and
- You should avoid sending highly sensitive information unless specifically requested and an appropriate secure method has been provided.
17. Accuracy of Your Information
You are responsible for ensuring that information you provide is accurate and up to date.
Please contact us when your contact details, preferences or other relevant information change.
If you provide personal information about another person, you confirm that you are authorized to provide it and that the individual has been appropriately informed
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes to our services.
- Changes to our technology or business operations.
- Legal or regulatory developments or
- Improvements to our privacy practices.
The latest version will be published on this page with an updated “Last Updated” date.
Material changes may also be communicated through the website, by email or through another appropriate channel.
19. Contact Us
For questions, requests or concerns about this Privacy Policy or the way emplify handles personal information, contact:
Emplify
Legal entity: Emplify FZC
Registered address: Avenue Residences 4, Al Furjan, Dubai, UAE
Email: info@emplify.ae; chinmai@emplify.ae; swaranjali@emplify.ae
Telephone: +971 544493567
Please use the subject line “Privacy Request” when contacting us by email.